We have certain expectations of genre which have to be included in order for us to believe the genre. In the Byzantium trailer there are certain conventions that help us to know that it is a film about vampires, although some aspects of the trailer go against the regular conventions of a vampire film.
In the trailer one of the main parts that has gone against regular conventions is that the vampires do not have fangs but their nails grow into the stereotypical fang shape and that is how they get the blood instead of them biting their victims. this helps the film to stand out against all the other vampire films out there and suggest that it has something new and different to it and it is not the same as all the others.
The film trailer shows that in the film there is hunting involved although it is a different kind of hunting that what you would expect from vampire film as in the trailer it shows that the women are hunting their male prey whereas in most vampire films it is male vampires hunting their female victims, this goes against the regular conventions of a vampire film.
Some of the Characters in the film are wearing the regular kind of clothes that you would expect vampires to be wearing for example one of the main women in the film is dressed in a lot of grand clothes which suggest that vampires are of a higher status as they are wearing clothes that show a higher status in society.the young girl in the film has a lot of clothes that help her to hide as she wears clothes that are big and she can cover herself up with a hood and she also wears more modern clothes which is the opposite to her mother who wears a lot of old fashioned grand clothes that can be quite reveling as she is more open in the vampire world.
The film is set in both a city and in an isolated location of the beach which shows a cross over of two worlds, as in the films it suggests that the girl is growing up and starting her vampire life but it is like she wants to try to be normal but also be a vampire at the same time and this is backed up with the two different locations as the locations are completely different. The regular convention of a vampire film is that it is set in a isolated and in a forest or in another kind of isolated location which would be the beach in this film.
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